Posts tagged ‘starbucks’

“To Go” is a No Go

by Meghan Cavanaugh

This morning, like usual, I went to Norbucks to get my daily caffeine fix.  As I stood patiently waiting in line (reuseable mug in hand) I eyed the pastries behind the glass container.  By their looks alone I am generally consumed with tasty thoughts of the glistening chocolate on the cookies or the perfectly coated frosting on the lemon pound cake.  It is the eternal question for me before the barista asks my drink order:  To purchase a pastry or not to purchase a pastry…?  However, to my surprise I found the delectable treats not so perfectly incased behind the glass.  Instead, I found them wrapped in that pesky material: plastic wrap.  My heart dropped.  My first thoughts were that some sort of new school mandatory was now forcing the goods to be wrapped in the plastic for sanitary reasons.  Do we honestly need our food so incased when we will most likely be consuming that blueberry muffin within 10 to 15 minutes of purchasing it?

At this point my curiosity had peaked and I asked the woman at the counter why all the pastries were covered in saran wrap.  She responded that the usual Starbucks bags had not arrived, but they should be here soon.  Somewhat relieved that Northwestern had not placed some new health standard on food service, I also wondered why we need the bag at all or furthermore the plastic.  I suppose the bag is convenient for the on the go, but Norbucks also does not serve anything “for here.”  If they did I believe that pastry bag and coffee cup “to go” consumption would likely drop substantially.  Most students buy their pastry and coffee and sit around on the Norbucks couches and tables chatting and doing work anyway.  Why can’t they drink their coffee in a mug or eat their pastry on a plate?  This is just one more way that we could cut down on the single-use-item consumption that dominates our daily lives.

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April 28, 2011 at 12:10 pm 1 comment

Evil Fast Food?

by Naomi Harris

So sometimes I forget and use a paper towel. I’ve given in to a few take out meals. I wouldn’t say I’m winning, but I would say it has not been terribly difficult. My habits have changed slightly, as I constantly have Tupperware in hand, and despite my addiction, I’ll choose to skip the coffee if I don’t have my mug with me. I am definitely more conscious of my actions. On some level this has been a personal reflection. On a different level, as other players have noted, it makes me see society in a different way: through the lens of disposable items. As I’ve thought about our society and our reliance on disposables, one of the most recognizable culprits is clearly the fast food restaurant. McDonalds, Burger King, Chipotle, Starbucks, places like Jamba Juice…the list goes on. These businesses are built on getting lots of people in and lots of people out with a paper bag, disposable wrapping, paper cup, and plastic silverware in hand. From the perspective of the No Impact Challenge, these businesses are evil. But we have to ask ourselves, how did they come to be and how are they such a dominant part of our culture?

The fast food industry and disposable items is kind of a chicken or the egg debate. Did the advent of disposable products facilitate the creation of the fast food chain, or did places like McDonalds exist in the first place and realize they could change their business model with the use of disposables?

The success of fast food chains comes from their ability to create standard items with speed and generate high volumes of sales. This volume would not be possible without the to-go aspect, dependent on the creation of trash. Yet, before we blame these businesses, we must inspect the interplay with our culture. Would fast food restaurants have become so successful without customers giving them business? No. For the suppliers to be successful, the demand has to be there as well. Now, I can’t claim to be telling you a factual historical story, but America (and many other countries) have come to rely on products that are fast, cheap, and easy. With fast paced lives and long workdays fast food restaurants fuel Americans, but we also fuel them.

I believe that the people starting these chains did so with no evil intentions, no real considerations of what massive amounts of trash they would be responsible for. In order to grow such huge businesses the owners had to be able to know what Americans would want, what items would be familiar enough to generate frequent sales. In fact,  80% of restaurants fail in their first year, meaning that the ones that succeeded got something right. And, while the older restaurants may have grown after the use of the disposable item, newer successes have been built around them.

I have my own gripes with Starbucks, but it is absolutely genius from a business perspective. Within a few years Starbucks stores were populating the country and millions of Americans were making grab and go quality coffee part of their daily routine. Think you are making a statement by rejecting starbucks and supporting your local coffee shop? Well the words cappuccino, latte, and macchiato would not even exist in our American vocabulary, let alone allow local coffee shops to make business off of them, if Starbucks had not made them familiar to the masses. Yes, I wholeheartedly advocate for supporting local business, and Starbucks has become a huge conglomerate, but maybe think twice about your criticisms before you make them.

While fast food chains built on high volume sales have shaped our culture and become an integral part of it, a movement has been growing against it. One group is the Slow Food Movement, countering fast food and the fast life style, and working to reinvigorate local food and farming. Additionally, there has been recent massive backlash against the fast food industry given the dirty side of undue farm subsidies, animal cruelty, and environmental destruction that allows for the industrial supply chains that keep these business alive. While these are separate from the issue of disposables, they are also one in the same: they perpetuate our culture of fast, cheap, and easy and ignore that the environment is bearing the real costs. Despite the ills of the industry, I will stand by my statement that all these businesses are not evil, and that as much as they exist for their profits, millions of people are thankful customers that happily give them these profits in return for a fast, cheap meal.

So, what does this mean for us and the merits of this challenge? I can cut down on my waste, but the food industry built on the use of disposable items is not going away any time soon. Throw away food containers are almost symbolic of the American life.  I would even claim that it is somewhat of a luxury to be able to take this challenge. I have the privilege of having a Whole Foods a block away where I can go and fill up my tupperware from the bulk section. I have the ability to pay a little extra and spend the time to cook my own meals rather than participating in the cultural practice of getting the most calories out of my  money with a fast food meal. Refusing bags is one thing, but taking down an entire industry integrated with the the way Americans eat is another. However, as with all societal change, it starts with the efforts of a few people, and it takes time. With recognition that fast cheap and easy for the masses is actually extremely costly to the environment, it is time for that change to happen in the food industry. To me, fast food restaurants that have made it will always be due some praise for their genius business models. Yet, like many great industries in the history of our country, they don’t need to be around forever.  Maybe in the future we can admire their past success, but proudly claim that the heyday of fast, cheap, and easy is over.

April 15, 2011 at 1:57 pm 2 comments


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